Social media is confusing. Believe me, we get it. We were all new to this game at one point and we all had to learn one step at a time. The constantly changing platforms and algorithms can give you a migraine, but that’s precisely why getting some help is key to making sure your business is primed for success.
Let’s say you have a fabulous website that was designed by a professional site designer… maybe you paid thousands of dollars for it… or maybe you had your brother-in-law do it in his spare time. You have your business information, some way to contact you, possibly even some testimonials and photos of your work. Maybe you have a menu listed, or some samples of the merchandise you sell. That’s great! You are on your way. But a website is static, meaning there isn’t a lot of changes going on. One of the key factors in driving traffic to your site is the amount of content you have on it. And an even bigger factor in continuing to generate traffic (and therefore… new business) is the new content that is published.
According to a survey of 7,000 businesses conducted by hubspot.com:
- the more content you have on a website, the more traffic you will generate. Companies with 51 – 100 pages of content generate 48% more traffic than companies with 1 – 50 pages.
- companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog.
- the average company saw a 185% increase in traffic after crossing 1,000 Facebook Likes.
Well, that’s all well and good, but what does this all mean for YOU?
It means that you need to generate content… lots and lots of content… if you are going to ramp up your social media profile. The more content, the more page views (or Likes, or Followers) you will bring to your little corner of the world. And the more people who are viewing your content means those people are more likely to want to try your service, eat at your restaurant, or shop at your store. Can you picture the $$$$$?
More eyes on your business information = more customers = more money = more success = that tropical vacation you’ve been wanting to take.
So great… we need content. But how and what and where is it coming from? This is where a professional can be invaluable. They can analyze your specific business, compile a customer profile, and target the specific demographic that is looking for YOU. Okay, that would be us, actually.
We can help you write blog posts, Facebook posts, Twitter posts, and garner you more Likes and Followers… generate what you need to prosper. It doesn’t have to be scary. We can get the ball rolling and then teach you how to take over. We can show you what you need to know so that it’s manageable. We have options… you have options. Let us know what your biggest obstacle is.